Feel better in
a female body
For decades, we’ve navigated pain, PMDD, endometriosis, birth, postnatal depression, and the ongoing, wild complexity of living in a female body. We’re not alone; one in three women will suffer from a reproductive or gynaecological health problem. But when we need help, solutions fall short. The women’s health market is flooded with unregulated, inadequate, and even dangerous options.
We wanted more. We wanted better. So we made it ourselves.
“The female health industry has the opportunity and responsibility to evolve in a significant way. Too many companies sell unvalidated, unregulated, and over-hyped products.
We’re here to deliver an impactful and research-backed approach to better female health that is both accessible and deeply delicious.”
— Maria Miracle & Therese Webb
Co-Founders
Tapping into our innate
Hormonal Intelligence
At HI, we’ve found the most accessible way to work in harmony with our bodies, to feel better on a daily, monthly, and yearly basis: through food. Our mission is to make food products that improve our health by working with, not against, the complex system that is the female body — in all of its hormonal power.
Our hormones made us do it
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Maria Miracle is the founder and CEO of HI Foods. Most recently, she served as Executive Director of the Akilah Institute Foundation supporting Rwanda’s first college for women. She has spent her career in the philanthropic and charity sector, with a focus on advancing educational opportunities for women. She is currently completing her Master’s degree in Global Health at Oxford University.
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Therese Webb is cofounder and COO of HI Foods. A South African born programme leader with a focus on gender and socio-economic equality, her professional experience spans nearly 20 years across London, Dubai, Hong Kong and East Africa. Her career in publishing, production, product and programme development as well as 5 years in the non profit sector has made her a passionate advocate for human centered design, self organisation and evolutionary purpose. Therese is an entrepreneur, an avid reader, a mother to two daughters, a Leadership Circle coach and a by-the-bucket nut butter consumer.
A advisory community of inclusivity, connectivity, and purpose:
We’re building a new HI Society
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Dr. Tosin Sotubo-Ajayi is a GP with established experience working in both primary and secondary care with a special interest in women's health, preventative medical care and health technology. She was selected as a UK NHS Clinical Entrepreneur in 2019 for her focus and interests on the intersection between healthcare and technology and its impact on healthcare outcomes. She has since had established experience working as a Medical Advisor and as a Clinical Lead across various digital health platforms, including serving as Senior Medical Advisor for Flo Health.
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Laura Clark is a menopause dietician, and has worked with over 12,000 patients over 15 years with the NHS and health services abroad. She is a guest lecturer and facilitator at Bath Spa University, Kings College London, and London Metropolitan University, and regularly contributes to programmes for both the BBC and ITV.
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Clancy has worked with Sainsbury's and Watson's as a buyer, covering varied categories throughout her career from dairy and juices to flowers and beauty. She co-founded KeepHer, an organization working with businesses to support working women through pregnancy and maternity leave.
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HI Foods is a pioneering food product company creating a new blueprint for female health. Our mission is to revolutionize the way we approach nutrition and wellness by offering high-quality, nutrient-dense food options that support hormonal balance and overall well-being. Our products are specifically formulated for significant hormonal seasons of the 40+ year reproductive health timeline. We are committed to sustainability, social impact, and delivering exceptional products that empower women to thrive.
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We’re making eating for hormonal health easy and intuitive. Our pantry essentials cater to the evolving needs of the female body as it moves through significant hormonal seasons of life across the 40+ year reproductive journey. Our flagship product, Honey Almond Butter, can be easily incorporated into the diet at every stage of the cycle.
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HI stands for Hormonal Intelligence; at HI Foods, we make products that celebrate and support the innate hormonal intelligence of our cycles and bodies.